Like sugar in milk
This is the story of the Parsis, a small community following one of the oldest religion on Earth – Zoroastrianism. A community that is also trying to survive against its diminishing numbers.
It is said that Zarthushtra, the prophet of Zoroastrianism, lived around 800 BCE and taught the core concept of Good Thoughts, Good Words and Good Deeds. This early religion found its influence in all monotheistic religions that followed.
The Parsis arrived on the west coast of India 1200 years ago, when their homeland, Persia, was invaded by the Arabs.
After settling in India, they moved to Mumbai where the majority now resides.
The risk that the community will disappear is real: in 1961 there were 110,000 Parsis, in 2011 the number dropped down to half 57,000. The government of India too has taken unique measures to revitalize the community. Its Jiyo Parsi scheme provides free fertility help to Parsi couples trying to conceive babies.
When they arrived in India as refugees asking for asylum they made a promise, to melt in the Indian society like sugar in milk. And so they did, from altering the landscape of Mumbai with numerous statues of great Parsi minds, to giving India some of the greatest industrial groups like Tata, Godrej, Wadia, Shapoorji Pallonji. The Parsis made India theirs as much as Indian embraced them.
An example that Europe can learn from, particularly in the time we are living.
The photobook “Like sugar in milk” is a visual documentation of the Parsi Zoroastrian community of Mumbai from 2014 to 2018.
Self-published in 1000 copies
Edited by: Majlend Bramo
Designed by: Luana Conti
194 pages, hardcover, offset printed, 170X240 mm
for any inquiry please write to email@example.com
30 eur (shipping to Italy)
55 eur (shipping worldwide)
the book is also for sale at:
Camera Torino – Centro Italiano per la fotografia
Tipi bookshop – Brussels
On the Road – Firenze
Leporello bookshop – Rome
Kitab Khana – Mumbai (out of stock)
Parsiana Bookshop – Mumbai
#Article appeared on Sky Arte
#Article appeared on International Photography Magazine
#Solo exhibition at Fondazione Studio Marangoni in Florence, Italy (December 2018)
#Interviewed by World Photography Organization on the making of
#Honorable Mention at 2018 IPA Awards
#Shortlisted as Photobook at 2018 Singapore International Photography Festival
#Exhibited at Almora edition of The Kitab Photobook Festival September 2018
#Shortlisted at Sony WPO 2017 Daily Life
#I’ve been interviewed by Parsiana Magazine
#Featured on the Instagram feed of Elle Decor India
#I’ve been interviewed by All India Radio 107.1FM on 21st March 2018
#I´ve been interviewed by The Hindustan Times link to the article
#On 16 March 2018 the pre-sale campaign has reached the goal of 300 orders! Thank you for the support!
#I´ve been interviewed by Parsi Times about the next release of the photobook link to the article
#I’ve been interviewed by Midday India about the photobook “Like sugar in milk” link to the article
#An article about the project appeared on Parsi Khabar link to the article